You're not bad at dating. You just need the right guidance.
Shira Weitz is a dual-certified life and relationship coach & matchmaker helping singles date smarter, show up confidently, & find real connection.
Find love without the guess work.
Most dating advice is generic. Most apps are exhausting. And most good people are out there doing their best with no real strategy, no honest feedback, and no one in their corner who actually knows what works.
That's where I come in.
I've worked with hundreds of singles — inside high-end matchmaking firms and in my own practice — and what I've learned is that the people who struggle most aren't the wrong people. They're just missing a few key things that nobody ever taught them.
Are you a great guy who keeps finishing second?
You're thoughtful, established, and genuinely ready for a relationship. But you keep getting friendzoned, can't make it past the first date, or meet someone promising and somehow lose the momentum before it goes anywhere.
Nice Guys Finish Second is a 6-week 1:1 coaching program built specifically for you — with weekly video sessions, real-time support between sessions, and honest guidance from someone who has seen exactly what works.
Client Experiences.
Meet Shira
I'm Shira — a matchmaker, certified coach, and someone who has spent years listening to your stories and figuring out what actually helps people find and build real relationships. My approach is practical, honest, and a little bit no-nonsense. I don't believe in magic formulas or playing games. I believe in clarity, effort, and that when you put your best foot forward, you’ll stand out among the masses and get results.
Not quite ready for one-on-one support?
Join my free community of vetted, relationship-minded singles. When there's alignment, I facilitate introductions — thoughtfully and intentionally.
Get in touch.
Have a question or want to explore working together? Send a message and I’ll get back to you personally.